My 2025 in review: from freelancer to business owner
6 Jan 2026 — A year of pivots — scaling PageSpeed.ONE, reshaping a frontend community, an overload crisis, and learning growth has a cost.
The art of saying no
10 Mar 2025 — Capable people keep getting more work until something breaks. Learning to say no — constructively — is a survival skill, not arrogance.
From maker to manager: my pivotal 2024
6 Jan 2025 — The year I finally stopped being ashamed of being a manager — and found I actually enjoyed it.
WebP images: the leaner alternative to JPEG, PNG, and GIF
7 Jul 2024 — WebP cuts image weight versus JPEG and PNG, adds transparency and animation, and ships everywhere. When it pays off and how to serve it safely.
Save on developers, spend on consultants
16 Apr 2024 — The more you save on a cheap platform and cheap developers, the more you tend to pay consultants to fix UX, SEO, accessibility, and speed later.