Web performance metrics, optimization, and why speed matters for users and business.
21 Sept 2026 — One checkbox in a caching plugin can lift a Lighthouse score by tens of points without making a site faster for anyone. Here is which WordPress plugins ship that checkbox, what their own documentation admits, and how to spot it on your site.
7 Jul 2024 — WebP cuts image weight versus JPEG and PNG, adds transparency and animation, and ships everywhere. When it pays off and how to serve it safely.
16 Apr 2024 — The more you save on a cheap platform and cheap developers, the more you tend to pay consultants to fix UX, SEO, accessibility, and speed later.
2 Jun 2020 — An introduction to Core Web Vitals — LCP, INP, CLS — how Google uses them, and where to measure them on your site.